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In 27 years, huaruozhong has done one thing, developing EPS products with polystyrene resin, and constantly pursuing perfection and perfection. In order to make perfect "granules", he asked experts, books and his son to change his way. Finally, he won the market and respect.
In November 2019, Xingda group in Wuxi City, Jiangsu Province sent a good news: the total capacity of 180000 tons EPS project of Guangdong Huizhou Xingda Petrochemical Co., Ltd. under the group reached a new high, becoming a leading EPS enterprise in the world. In an interview with Jiangsu media, Hua ruozhong, chairman of the board of directors of the company, said: "from the beginning of entrepreneurship, I have focused on one thing in the past 27 years and focused on the EPS field, so I have achieved today's results. To be an enterprise, we need to have the craftsman spirit of continuous improvement and careful tempering. "
You may not know Hua ruozhong or his Wuxi Xingda foam New Material Co., Ltd. or their main product is expandable polystyrene resin, but your life is probably closely related to his production. When you disassemble the TV sets, refrigerators and other household appliances, or the packaging of delicate goods such as precision instruments and glassware, you may be the customers of Hua Ru, the foam plastic in the packing box as the buffer product is one of the main products of Xingda group. The data show that the Xingda group's "tin Fa" brand products occupy more than 35% of the domestic market share, that is to say, EPS At least one of every three packing cases is made of foam plastic materials produced by huaruozhong company. In addition, many buildings in the northeast also have EPS thermal insulation materials produced by huaruozhong company.
It is relying on the research and development of these unknown foam products that huaruozhong has become China's "foam king". The opportunity of an article
In 1990, Hua ruozhong flipped through a magazine during his business trip, and one of the articles, "clothing" for "bareback" household appliances and other "clothes", attracted his attention. In the 1990s, color TV sets, washing machines and refrigerators have become popular, and China's home appliances have also been exported to the United States, Canada and other developed countries. Originally, the quality of home appliances is very good, but when opening the packaging, there are various kinds of damages, which are frequently claimed by foreign businessmen. It is pointed out that this is due to our poor packaging. EPS materials with light weight and impact resistance have been used for packaging in foreign countries for a long time, but we still fill the white paper strips between the machine parts and the box. In life, people who play "shirtless" don't have any formal clothes. At most, it's a joke. Playing "shirtless" home appliances will hurt "viscera".
Hua ruozhong immediately thought: how can China not produce packaging materials? The demand for home appliances is bound to grow, and the gap in packaging materials is a once-in-a-lifetime opportunity for him. The market will never tolerate packaging materials restricting the output of home appliances, so it's time to move!
Running east and west looking for market
"No investigation, no voice." When he came back from his business trip, Hua ruozhong took the magazine and asked around. Where is China's own EPS? When Hua ruozhong learned that Shanghai plastics No.7 plant was the earliest and the highest producer of EPS in China, he couldn't help exclaiming, "there's no place for me to break through iron shoes. It's no effort at all. My own company has produced reaction kettle equipment for Shanghai plastics No.7 plant."
In late May 1991, Hua ruozhong came to Shanghai plastics No.7 factory in the rain. According to the factory technicians, although the world's largest EPS demand market is in China, 90% of it is imported. Expandable polystyrene EPS resin beads, with strong production technology, wide application and domestic shortage, are products with increasing demand and will have a bright future. In order not to be shirtless, some electronic products that are more expensive than household appliances in China have to import packaging materials, and the right of import is still monopolized by several companies. Since then, huaruozhong has frequently appeared in colleges, universities and scientific research institutions in Shanghai, Nanjing and Beijing, trying to touch the pulse of EPS market. A contemptuous disregard of such small particles was made by most people in the company, because EPS beads were intermediate products, and the final molded products were foam plastic products factories, and everyone wanted to make terminals and sell them directly to the market. Passion for plant development
speed is the soldier 's asset. Hua rushing to Beijing immediately, want to be verified from Beijing foam plastics factory - is it feasible to run a foam factory. As early as in Wuxi, he heard the site of Beijing foam plastics factory, and went down to train to the East blacksmith camp. In September of that year, Hua ruozhong came to Beijing again and visited the newly established China Plastics Association. He learned that China's EPS consumed 180000 tons in 1990 and 250000 tons in 1991, while the annual output of domestic EPS was less than 30000 tons. Germany's per capita consumption was 4.3kg per year, South Korea's per capita consumption was 2.8kg, Japan's per capita consumption was 2.2kg, Taiwan's per capita consumption was 1.8kg, and China's per capita consumption was less than 0.08kg. These data, let Hua ruozhong very excited. If the per capita consumption of mainland China reaches Taiwan's level, it will be more than 2 million tons according to the population of 1.2 billion in that year. This market is too big.
In 1991, Hua ruozhong, 42 years old and without any experience in chemical industry, relied on the 200000 yuan loan from the bank to build a new factory on the wasteland with more than a dozen people and set up Xingda foam plastic material factory. (to be continued) editor's note: Hua ruozhong, 42, resigned from the stable work of state-owned enterprises at that time and resolutely chose to run a factory and start a business. On the newly built wall, he wrote the words "strive for strength, build a factory and educate people" with lime water. But with no capital, no experience and no good general, how can he make a sudden rise and create a miracle in EPS industry. Please pay attention to the next official account of China's occupation managers.
Editor: Zhou Yang's article was edited,
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