In the past, with the emergence of a large number of hardbound houses, the sales volume of the decoration industry has been greatly reduced, and there are fewer and fewer people in need of decoration?
Coupled with the outbreak in 2020, many industries are at random
Many owners of building materials companies have complained that the market is in a downturn, business is becoming more and more difficult to do, and even many enterprises have reached the state of failing to make ends meet and closing down at a loss?
It's hard to do business. Is it the market? Or is our approach wrong?
I fell into a deep thought
The way of Tuoke in the past:
Buy a list, be wary, be detained, fined, go to jail a little carelessly?
Call, customer disgust, ancestor 18 generations are scolded?
Do promotional activities, distribute flyers, others do not see, directly into the trash?
Sweeping buildings and streets, not even in front of customers?
...
As a paint factory enterprise with more than 6 years, we have a good customer base and a large distribution team. However, since 2019, the whole industry has suffered a cold winter, and the performance has declined rapidly, which is increasingly difficult to do.
Many dealers have come to me and began to complain: now there are fewer and fewer customers in the stores and stores. Sometimes one customer can't be seen in a day. They can't do anything by sitting like this every day. When is the end of such a tormented day?
If I can't find customers, I can't earn money. But the monthly cost of water and electricity, rent and labor is so high. Apart from these, what can I do to maintain my family's life? How long can I keep up with this situation
When I hear the dealers saying this, I feel especially sad and self reproach, because our mission is to help 1000 dealers make money easily and help more than 10000 owners lead a happy life! Let more families use healthy decoration materials.
So as manufacturers, we have the responsibility and obligation to help them solve these problems. After all, our interests and their interests are in the same line, right?
I had a headache at that time. How should I drain the sales? Traditional methods such as calling, sending flyers and discounts have been used all the time, with no effect at all? The rate of customers entering the store is not high, and they may not be able to make a deal when they come. Is there any more efficient and accurate drainage method? What is more convenient, faster and effective marketing of products?
Therefore, in 2019, our company made a comprehensive upgrade and transformation, and finally determined the specific development direction and strategic deployment in the future
In the face of the emergency situation of the 2020 epidemic, we can also quickly adjust the strategy to cope with the market changes. Through the practice of these three months, when the same industry is "waiting to die" or "overwhelmed" in the face of the epidemic, we have achieved relatively satisfactory stage results Over 13000 orders in 15 days through live delivery
Although this achievement is nothing, at least it gives the team and dealers confidence to face future business changes
And the result of all this, for me as an enterprise, my responsibility is far more than that. In the past, others said that "peers are enemies", but for me, I think "win-win together is the king"
I not only want my own enterprise to be a good enterprise, but also help more colleagues to work together to do a good job in the cause, to provide more valuable help for the country and the society.
Therefore, in the spring of 2020, after three months of practical experience in the face of reality, I decided to share my experience unreservedly with more people in need, because I believe that "those who love others love to return, and those who wish to return are blessed."
Viewing mode:
Scan the code quickly and enter the live room. At 15:00 p.m. on March 29, 2020, I will wait for you in the live room!
Dean of Masco Business School
Chairman of Masco mineral paint Co., Ltd
Liu Feng Gao
March 28, 2020
-Recommended reading-
Click on the text to read the full text
? live broadcast notice: at 15:00 on March 29, [coating market lecture] was officially launched
? the "paint Market lecture" will be declassified for you. During the epidemic, we cooperated with dealers to pre sell tens of millions of real cases ? future appearance, market development analysis of waterborne building coatings
Water paint assistant
ID：sqzs_2016
Authoritative professional frontier
For advertising business contact, please add the Xiaobian wechat: tlsc360
Propaganda position of Waterborne Coatings
Aspire to serve the upstream and downstream of the field of water paint, "technology, construction, supply and demand, product, talent" problems to find water paint assistant
Chinese water paint net
Website: www.shuiqi.com.cn