China's novel coronavirus pneumonia epidemic has been disrupted. The normal rhythm of the entire Chinese economy has been disrupted. It should be a more important time node in the paint industry. But due to the haze of the epidemic, people are seldom out of the world because of the infection. This is the current situation of our lives, which has directly led to the stagnation of the paint sales industry.
However, there are always opportunities in the crisis. Compared with other kinds of coatings, health coatings have suddenly become a new favorite of Chinese people. In recent years, many coating enterprises have launched healthy antibacterial coating products, some of which have achieved good sales growth. It is understood that new health products such as antibacterial coating, odor cleaning coating, air purification coating and dust removal coating are being promoted to the market.
Behind the accelerated introduction of healthy coatings, consumers' preference for sterilization, odor purification, air purification and aldehyde removal functions under the epidemic situation reflects the change of consumers' health concept. In the short term, consumers' attention to bactericidal function will make coatings products with healthy function sell well and become the consumption growth point of coating industry in the near future. In the long run, healthy coatings will become the key to adjust the product structure of the industry. Driven by the upgrading of quality consumption, it will drive the industry to shuffle.
For this reason, coating enterprises also take the opportunity to add healthy coating layout. Recently, Jiunuo has launched a series of high environmental protection and health coatings - inorganic coatings. The products not only have the function of air purification, but also have the function of bacteriostasis, which can effectively inhibit various bacteria on the wall, ensure the sanitation and health of the indoor space, and improve the defense ability of the wall.
According to the introduction, the inorganic coating technology independently developed by Jiunuo has an important function of "oxygenating" the wall. Through cooperative research with Beijing University of chemical technology, Jiunuo, with its unique technology research and development, makes the product rich in negative oxygen ions. Through continuous release (release 1000 / (s · cm2) negative oxygen ions), it is like letting home live in the forest.
In addition, Jiunuo also developed a dust control inorganic coating products. In the haze ridden environment, junozhi dust inorganic coating can absorb the peculiar smell and dust particles in the air, making the whole indoor wall become a super large air purifier without electricity.
Based on the low-end inorganic coating products in the market at this stage, Juno combed the market demand of home decoration, innovated technology research and development, developed 3 series and 7 products, with rich product lines and complete categories, which can fully meet the diversity demand of the market. After the authoritative test of Jiunuo inorganic coating, 7 harmful substances such as VOC and free formaldehyde were not detected in the product, and there was no pollution to the environment during the use.
"Coating products with health functions such as sterilization and air purification meet the needs of consumers for household disinfection during the epidemic, and their market demand will inevitably increase. During the epidemic, they will get rapid development and usher in a certain degree of increase, which is helpful to improve the performance of coating enterprises and distributors." Some people in the industry predicted this.
The outbreak has a great effect on the awakening of health awareness of Chinese consumers, which will be of great help to the sales of healthy functional coatings. For a long time in the future, coatings with "sterilization" and "air purification" as the core selling points will be the focus of consumers' attention.
Although in a substantial sense, with the improvement of people's living standards, this will inevitably lead to the upgrading of consumption. While the coating products meet the basic use needs, they are also increasingly transforming to functional experience. Therefore, this has successfully promoted the development of coating industry towards healthy sterilization and other functional directions.
Under the influence of novel coronavirus pneumonia, consumers are paying more attention to the health function of coating products, which has successfully promoted the sale of bactericidal and health coatings products. In this regard, some insiders believe that with the development of the epidemic situation and the change of people's life concept, it will inevitably promote the generation of new demand, which is expected to drive healthy coatings such as antibacterial coatings and inorganic coatings into a new round of growth.
For the long-term future, antibacterial coatings, inorganic coatings and other healthy coatings may become a new opportunity for industry upgrading. How to improve the product structure layout, strengthen the research and development of health technology, and how to seize the opportunity for dealers to quickly supplement the healthy coating product line will be the key to remain in the shuffling. (coating boundary)
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