The first is to build a technical service center.


The establishment of a technical service centre is almost a common practice for all multinational companies. They have centers dedicated to the industry, such as electronics, automobiles, etc.; there are also centers for a certain process, such as Japan's Shin-Etsu has a technical service center for molding and processing silicone rubber. The center increases its sales capabilities by adding molding machinery to process instructions and product displays to customers. The information also shows that in recent years, many multinational companies have established technical service centers in various parts of the world, especially in emerging Southeast Asian countries, in order to seize the opportunities.






The second is to grasp the key and catch hot spots.


Medical silicone is a hot spot for investment by some multinational companies. For example, Dow Corning expanded its new medical grade silicone capacity in February 2017. In addition to using technology to improve product comfort, Dow Corning has also arranged for many engineers to provide training, technical support and testing to help customers understand the company's medical grade silicone products and help customers design new products.






Third, it is not keen to expand monomer production capacity, but to expand the production capacity of specialty silicone products.


In recent years, there is no information on the construction or expansion of large silicone monomer manufacturers in foreign countries, but there are reports on reducing the production capacity of cyclosiloxane. For example, in November 2016, Momentive cut its cyclopropane capacity in Leverkusen, Germany, resulting in annual operating savings of $10 million. The required portion of the cyclosiloxane will be supplied through long-term contracts.


The expansion of specialty silicone capacity is the focus of multinational companies. For example, Shin-Etsu's new silicone production facility in Niigata's Naoki-jin is scheduled to be completed in May 2018 to produce functional silanes and small batches; WACKER expands its specialty silicones at the Metroark plant in Antala, near Kolkata, India. Production capacity of 6,000 tons / year; BRB Silicone Synthetic Co., Ltd. in Malaysia's silicone synthesis equipment was put into operation in June 2016, mainly producing vinyl silicone oil, low viscosity polydimethylsiloxane, silicone polyether, expansion Chain agents, crosslinkers, silicone emulsions, and the like.






The fourth is to develop old products in depth.


High-temperature glue and liquid glue are all well-known old varieties in the industry, but all multinational companies are constantly working hard to develop and let the old trees open new flowers. For example, Shin-Etsu American Corporation has introduced extrusion-grade high-consistency silicone rubber (HCR), an extruded profile, a hose for building beverages, health care products, and building components. In addition, WACKER has added liquid silicone rubber production facilities in Burghausen and Zhangjiagang.


High-performance products derived from old products are also emerging. For example, Dow Corning introduces UV-curable, optically clear one-component adhesives; 3M has successfully developed six types of silicone adhesives that meet the requirements of low volatile organic compounds and can be sprayed.






The fifth is to deepen the work of extending the product chain and enriching the product tree.


The US company Gelest, which is known for its research and development of silicone and silane coupling agents, has developed a silicone elastomer with heat resistance and elongation of 5000%. The company has recently developed a reactive silane coupling agent with fast reaction speed, good bonding performance, high mechanical strength and no need to activate the substrate for moisture activation. It also introduces no volatile organic compounds, which can avoid algae growth and protect coatings. Silicon based fungicide.






The sixth is to increase investment in scientific research.


Take Wacker as an example. They believe that the way of collaborative research is faster and more effective in developing new business areas. The company's research investment in 2017 was 58.6 million euros, which was 2.66% of its sales revenue of 2.202 billion euros; research and development scientists and engineers accounted for 5.3%. This shows that foreign companies not only value the current benefits, but also value the sustainable development and potential competitiveness.






Seven is to strengthen management.


Multinational companies not only arrange basic research for the future market, but also pay attention to current energy and raw material consumption indicators to reduce equipment costs and improve competitiveness by means of equipment utilization and return on investment.