"We are going to be pilots to subvert the industry!"
Li baishen in the book of coatings
When Jiunuo was founded in 2009, the vast majority of enterprises in the field of architectural coatings were mixed with home decoration paint and engineering paint, while Wang Zhipeng was brave enough to accept the challenge of "unity" and "focus on real stone paint".
Wang Zhipeng, founder and chairman of Jiunuo group. Under his leadership, Juno has achieved "the first brand of high-end real stone paint in China" and stepped forward to build a comprehensive paint manufacturer
The label of "single" followed Juno for ten years. In the past ten years, Jiunuo under the leadership of Wang Zhipeng has only spent five years to build "the first brand of Chinese high-end real stone paint", growing from an "unknown person" to a "black horse" in the field of exterior wall.
Jiunuo is located in Jintan, Jiangsu. With high-tech strength as the backing, Jiunuo is endowed with unlimited possibilities for future development
But in an era of change, no one can remain unchanged forever, Wang Zhipeng is no exception. In the tenth year of Jiunuo's development, Wang Zhipeng had more thoughts: in the era of highly developed economy, the competition in China's commercial market has also been highly white hot; can the leading advantages established in the field of traditional real stone paint continue to lead Jiunuo to realize the "curve overtaking" under the current of the times?
After sorting out, Wang Zhipeng attributes Jiunuo's personality to nine words - restless, restless, and unyielding - and thus opens the curtain of Jiunuo's reform. In July 2019, Jiunuo held the 10th anniversary celebration. Jiunuo strategically developed the home decoration paint, industrial paint and decoration service business department, intended to build a comprehensive paint manufacturer, and upgraded the brand mission to "beautiful city, beautiful home", moving forward from the exterior wall to the comprehensive paint system field.
After that, Juno formally began to explore the future development path, and the home decoration retail field became the first goal. However, in the current industry background, home decoration retail coating has long been a red sea. Even in the field of art coating and water-based paint, which has emerged in recent years, there are many brands, excessive competition and mature market. If we want to make a breakthrough in the field of home decoration retail at this time, Juno must find a new entry point.
After many days of discussion and exploration, one autumn night in 2019, Wang Zhipeng and his team finally found the direction: "inorganic paint! We are going to be pilots to subvert the industry! "
The reason why inorganic coating is chosen as a breakthrough is that it has the important characteristics of "new blue ocean" - on the one hand, it does not contain formaldehyde and organic compounds, but also can absorb moisture, prevent fire and flame, inhibit mold, which is highly consistent with the current trend of environmental protection of coating products; on the other hand, inorganic coating is still in a low-quality development stage in China, lacking head brand products It can not meet the increasingly urgent trend of environmental protection and high-end consumption, and the market space needs to be explored.
Therefore, it can be said that from real stone paint to home inorganic paint, this is not only the change of Jiunuo; from traditional paint to environmental protection paint, this is also the change trend of the industry.
In July 2019, at the 10th anniversary celebration of Jiunuo, Wang Zhipeng came to the stage to tell his entrepreneurial story and future ambition. Jiunuo home decoration inorganic coating has also sprouted since then
After setting new product goals, Juno quickly put them into action. According to the introduction, Wang Zhipeng immediately ordered the core team to deploy overnight - requiring the R & D team to use the best raw materials and the most innovative formula; requiring the market to quickly lock in the positioning of differentiated products and innovate the concept of products; requiring the sales team to analyze the market pain points, unlock powerful policies, and come up with tactics within ten days
For Juno, it will be a "subversive war" against the traditional inorganic coatings and home decoration retail market. For this reason, Jiunuo will not hesitate to invest a lot of money in high-end R & D, occupy the highland of product performance, and establish high-end product positioning. Moreover, the high-end image of Jiunuo inorganic coating is also inside and outside, running through the naming of products, product line settings and product consumption scenarios.
Jiunuo inorganic coating products reveal high-end temperament and undertake the task of subverting the traditional coating categories
What Jiunuo wants is to cast a "deep-water bomb" in the low-quality inorganic paint market, so as to establish the high-end brand image in the field of home furnishing inorganic paint; and take this as the innovation point, blow the horn of "building a comprehensive paint manufacturer", and finally promote the industry forward.
"Do the best you can!" From the beginning of making real stone paint, Wang Zhipeng has been used to saying such a sentence, and repeatedly instilled such a concept with his team. He firmly believes that in the past ten years, Juno can do a good job in real stone paint, and in the next time, with the same attitude and spirit, it will be able to do a good job in inorganic paint. He hopes to convey this confidence to the industry and dealers with practical actions.
Now, he did it! "Jiunuo high-end inorganic coating series is ready, just waiting for amazing release!"
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Editor on duty: isobath
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