Online and offline integrated scene marketing, focusing on market segments, VR design + online color matching, online live show integration into new retail In the era of new Internet, as the most direct bridge between coating enterprises and consumers, coating dealers are facing a huge impact of new models and new formats under the various market forms. There must be experience we can learn from the evergreen trees that have survived the storm. Especially in the face of the severe blow of the new pneumonia epidemic in 2020, it is particularly urgent and important to set up the benchmark dealers in the paint industry and unlock their new skills of wealth growth against the trend.
As the authoritative professional media in China's coating industry, Guangdong science and Technology Daily? Chinese and foreign coating weekly, the joint portal of Chinese and foreign coating network, has sounded the clarion call of the top 500 Chinese coating distributors, established the benchmark distributors in the coating industry, promoted the successful experience of coating distributors, explored how to make profit transformation and promotion of coating distributors under the crisis as the media responsibility, and launched the "2019 China coating economy" The "top 500 sellers" survey and selection activity is to find 500 Chinese paint dealers who have dug into the market potential and performed different and wonderful coatings with different ways of life.
In this survey and selection, all the excellent coatings dealers in the whole country can participate in the evaluation. Civil coatings, engineering coatings and industrial coatings are not limited. The selection activity is divided into four stages: initial recruitment and recommendation of candidate dealers, expert evaluation, list release, auxiliary publicity and follow-up publicity.
The collection and recommendation of candidate distributors mainly come from three aspects: first, the sponsor will collect candidate distributors from the whole society, especially experts, media and manufacturers for "top 500 2019 Chinese paint dealers"; second, the award-winning distributors in the previous "golden paint Award" selection activities, as the candidate distributors for "top 500 2019 Chinese paint dealers"; third, the purpose of issuing questionnaires to enterprises 。 Collect the trusted and respected dealers from the enterprises as the candidate dealers of "top 500 2019 Chinese paint dealers". Then, the expert selection committee will evaluate and score the shortlisted dealers and finally determine the list of "top 500 Chinese paint dealers 2019" based on the indicators of dealers.
The participating criteria of the top 500 dealers are generally in the forefront of the industry in terms of scale, and they must be dealers with legal operation, honest operation and comprehensive competitiveness. Leading in a certain field or ability, innovative and growing, able to undertake corporate responsibility and social responsibility. From the leadership, market development, channel construction, sales team, customer relations and other aspects as the selection reference direction. After the expert selection, the list will be published in China paint website, China paint weekly and relevant cooperative media, and "top 500 Chinese paint dealers 2019" will be released. China and abroad paint net and "China and foreign coatings weekly" will also specially introduce the "500 strong" sections, introduce all excellent distributors, and interact directly with the Chinese and foreign coatings network video live broadcast, mobile terminal, Chinese and foreign paint weekly and the WeChat official account of China and abroad, the "paint hot spot" video, and so on. The real heroes will be pushed from behind the scenes to the front of the stage, so that the dealers will be bright and help to build the coating. New model and new ecology of material industry terminal market. The detailed selection details and application instructions of "2019 top 500 Chinese paint dealers" can be downloaded from www.27580.cn or the "application form for participation" can be requested from the jury. For more services, please contact the jury directly.
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Announce our efforts to the society, publicize our ideas to the market and prove our strength to the world. It is the real intention of "top 500 Chinese paint dealers" launched by China paint website and China paint weekly. Yes, you are an invincible "gold distributor".
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Editor │ Wang Yue