Since its development in 2009, there have been more than 5000 regino service projects in 11 years, covering an area of over 250 million square meters; the annual compound growth rate of sales has exceeded 50%; it has 4 paint production bases, 9 integrated board and mortar composite bases, 12 marketing centers, 6 engineering service centers, 36 provincial marketing centers, 129 service outlets In the history of coating industry for several decades, there are only a few coating brands that have achieved such remarkable achievements in just ten years. As the "super black horse" in the paint industry, Jiunuo's every move has attracted much attention in the industry. After all, his next move may bring disruption to the industry Yes, subversion! In today's developed economy, there is no lack of "competition" in any commercial market in China. Similarly, in the day-to-day competition of traditional coatings, it is not easy to complete the resource accumulation of competitive products for more than ten or twenty years with traditional products, traditional models and traditional marketing methods. How does Juno realize "overtaking on the curve" under the current of the times?
On an ordinary autumn night in 2019, when Wang Zhipeng, the leader of Jiunuo, brainstormed with his subordinates about how to break into a blue ocean, he may have been troubled by the long-standing strategic idea, or the insight of paint marketing for more than ten years. Suddenly, he opened: inorganic paint! We Jiunuo will be the leader of the subversive industry!
Hand, that is the master! Take up the strategic banner, have a clear goal and advance the army!
Wang Zhipeng immediately ordered the core team to deploy overnight. He repeatedly said to the team: to do the best!
R & D team, want the best raw materials and the most innovative formula, give us the best products! Marketing department, quickly lock in the positioning of differentiated products, innovate the concept of products, and give dealers a boost! Sales Department, analyze the agent's pain point demand, unlock powerful policies, and come up with tactics within ten days!
Yiming, must be amazing! After a hundred days of intensive day and night competition, Juno inorganic coatings launched seven products with ultra-high sales capacity, and achieved three major changes in product definition:
Subversion 1: to subvert the name of intuitively expressed products, we cannot follow the trend. Looking at the "breath" series and "planting" series that are everywhere in the market, it is not uncommon for consumers to distinguish their formula, selling points and functional advantages. Jiunuo launched a series of product naming, directly linked to the function, eliminating the process of Consumer Association. Product names such as: oxygen, rich in negative oxygen ions; dust control, adsorption of dust and peculiar smell in the air, etc., intuitively express product interests. Subversion 2: the setting of disconnected product line is from the perspective of consumer psychology, to reduce the difficulty of selection and quickly lock in consumer demand. After sufficient market research, the product lines of many brands are huge and complex, and their functions and selling points are intricate and interactive. Consumers don't know which product is most suitable for them and which function is their own needs, which increases the decision radius. In terms of product line setting, Juno has fully grasped the essence of "separation". Repeatedly discuss, lock in different levels of consumer demand, remove complexity and simplify, and launch 7 classic core products. Reduce the obstacles of terminal sales and the confusion of consumption. Subversion 3: the selling point of the product is linked to the consumption scene to give oxygen, rich in negative oxygen ions, and let the family live in the forest.
Dust control, absorb peculiar smell and dust particles in the air, air purifier for the whole wall.
A young but experienced leader of an enterprise that is not young but always keeps its vitality stands on the wave of the times, and a team with combat ability has created a brand that leads the times and subverts the industry - Juno! Continuous exploration, continuous innovation, so that Jiunuo never stop in the current brilliant. For the times to explore the choice of higher-end coating innovation, science and technology, promote Jiunuo forward to select Jiunuo, reliable! (source: Jiunuo home decoration paint)
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