Brand new upgrading strategy, this field has been "targeted" by Nippon
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2020-03-26
Recently, Nippon launched a new high-end electrophoresis brand acecron? And launched a new round of brand strategy upgrading in the field of industrial coatings. The launch of acecron? Brand marks that Nippon will build a new generation of products suitable for future development and environmental protection concept based on international vision and global raw material supply chain, with the group's China technology research and development center as the core.
As a new type of low pollution, energy-saving, resource-saving, protective and corrosion-resistant coating, electrophoretic coating is characterized by smooth coating, water resistance and chemical resistance. It is easy to realize the mechanization and automation of the coating industry. It is suitable for the coating of complex shapes, edges and corners, holes and workpieces. At present, it is widely used in automobile, automatic vehicle, electromechanical, home appliances and other hardware Painting of parts.
Previously, a report released by markets and markets research company analyzed the global electrophoretic coating market, including market drivers, influencing factors, opportunities and challenges in different regions.
According to the report, the driving force of electrophoretic coating market comes from the growing automobile and home appliance industry. Developing countries such as China, India and Brazil are the main consumers of electrophoretic coatings. The Middle East and Africa markets are also growing. In developed countries, such as the United States, Spain, Germany, Japan and Italy, the market grew at a medium to low speed. Asia Pacific is the largest market for electrophoretic coatings in terms of sales, followed by Western Europe and North America. The report estimates that the market size of electrophoretic coating industry will reach 3.69 billion US dollars in 2020.
According to the Chinese and foreign coatings weekly, prior to that, Nippon had power? And topcrontm and other widely used electrophoretic coating products in the world. "In the future, the existing products will be comprehensively integrated and upgraded to bring better product use experience to customers," said libon
"The release of acecron? Brand-new brand will enable Nippon electrophoretic coating to enter a new development stage. Based on acecron? Platform, we have integrated the world's outstanding raw material suppliers to jointly develop the cutting-edge electrophoretic coating technology; at the same time, we have given full play to the advantages of libon China's technology research and development team, and with full understanding of customers, we have continuously launched a series of electrophoretic products, such as high edge protection, low-temperature curing, which meet customers' various needs and meet strict environmental protection standards; brand and technical The upgrade will bring customers a better application experience and enhance the added value of their products. " Liming Fang, director of R & D and innovation technology of Lishi group, said.
According to nippon, in terms of business layout in the future, with the deepening of investment exchange in the field of global coating, Nippon acecron? Series products will be widely used in Asian industrial electrophoretic coating plants including greater China, Southeast Asia, etc., providing comprehensive services for customers in automobile, engineering machinery, home appliances, general industry and other fields.
It is reported that the market scale of electrophoretic coating mainly depends on the newly produced automobiles: passenger cars, commercial vehicles, heavy construction and agricultural equipment. Electrophoretic coating is not only superior in performance, but also cheaper. Electrophoretic coating technology also helps companies comply with environmental regulations. All of these advantages help to stimulate the demand of this technology in the end industry, including electrical appliances, automobiles, construction and furniture. Opportunities for electrophoretic coatings include the growing automotive market in Asia Pacific and the Middle East, as well as the booming agricultural equipment industry.
As a star product of Nippon industrial coatings, Nippon electrophoretic coatings will always be committed to using green environmental protection technology to provide beautiful and excellent protective coats for all metal products requiring surface protection, and continue to lead and promote the green innovation and sustainable development of the coating industry.
Wen β Xia Yu editor β Wang Yue