The group company's "100 day hard work and efficiency creation" activity is unfolding in full swing. The synthetic resin Department of Huazhong branch, which is located in the hinterland of the epidemic, writes the responsibility with practical actions, from mobilization response to implementation, from setting goals to offering suggestions, and all the staff concentrate on the "100 day hard work and efficiency creation" activity to seize the opportunity, adjust the structure, seize the market and promote sales, so as to prevent the epidemic The reduced sales volume is supplemented and good economic benefits are maximized.
01
Seize market opportunities
Promote the capacity expansion and production increase of polypropylene fiber
The marketing outlets of Huazhong synthetic resin department are all over the core markets of "Hubei, Henan, Hunan, Sichuan and Chongqing", giving full play to the role of marketing network "radar soldier". In particular, since the outbreak, marketing outlets have timely captured market changes and fed back a large number of real-time market trends every day in response to the market in Xiantao non-woven town in Hubei Province and Changyuan medical and health materials base in Henan Province.
At the end of March, the domestic epidemic gradually came to an end, but it spread rapidly abroad. According to the feedback from the sales staff of the outlets, the foreign trade orders for the masks of non-woven enterprises are pouring in. The orders have been arranged to the end of August. Most of the enterprises are producing at full capacity, and the market demand for the raw materials polypropylene fiber for non-woven fabrics is exploding. In the face of market demand gap, the product price is rising, and the supply of polypropylene fiber material is in short supply.
At this time, it is the starting time of "one hundred days of hard work and efficiency creation". The chemical and marketing synthetic resin Department of central China attaches great importance to it. It is decided to seize the opportunity of fiber material market, reflect the responsibility of Sinopec state-owned enterprises, fully guarantee the supply demand of epidemic prevention materials, and achieve incremental efficiency while filling the gap of fiber material demand. The Department immediately deploys the matter of increasing production of fiber materials: first, feed back the business information to the enterprise and coordinate with the enterprise to adjust the production scheduling plan. Second, report to the chemical marketing department to coordinate with the chemical business department to adjust the production plan of the enterprise. The third is to meet the needs of customers, adjust the sales plan, do a good job in logistics and transportation, and provide conditions for enterprises to optimize production scheduling.
Luoyang Petrochemical, Zhongyuan Petrochemical, Changling Refining and petrochemical, Jingmen Petrochemical and other four production enterprises responded positively and quickly converted to polypropylene fiber materials. In particular, Zhongyuan Petrochemical has never produced fiber materials, so it faces great challenges whether it can produce fiber materials smoothly or not. Using the integrated mechanism of "production, marketing, research and use", the chemical marketing department of central China has coordinated the joint efforts of Zhongyuan Petrochemical, Beihua Institute and downstream factories to tackle key problems. Within a few days, it has successfully produced pph-y35 and pph-y40 fiber materials, which will be put into the market immediately after successful trial, and the product quality is good To downstream customers for approval.
From March 20 to now, the proportion of polypropylene fiber discharge of enterprises in Central China has increased from 15% to 31%, and the output of fiber material has increased by 13000 tons, which has occupied the market share while maintaining the supply of medical and health raw materials.
02
Precision marketing makes great achievements
Since the end of March, the market price of polypropylene fiber materials has skyrocketed. The central China synthetic resin Department has always played a leading role in the regional market price in the fierce market shock. First, we should keep a close eye on the market to stabilize the price and push forward the price, seize the market opportunity and race against time to get the maximum benefit; second, we should keep a rational and prudent operation at all times, and maintain the normal order of the market through the stable supply of resources.
By the end of April, the chemical industry had sold 24300 tons of fiber materials with higher sales price in Huazhong synthetic resin department, which increased the revenue and created efficiency for the enterprises in the area. This has been fully affirmed and recognized by the production enterprises. The benefits of resin products of the enterprises in the area have been greatly improved, which has contributed to the "one hundred day hard work and efficiency" of the enterprises and the strength of chemical sales.
At the same time of managing the marketing resources well, the chemical marketing Huazhong synthetic resin department makes accurate research and judgment, gives full play to the advantages of channel platform, and increases revenue and creates efficiency through outsourcing resources. After predicting the rising market of fiber material in the middle of April, a private coal chemical enterprise decisively ordered 330 tons of low-cost polypropylene fiber material resources on April 9, and the sales personnel gradually realized the sales along with the market, creating better economic benefits for the company.
03
Maintain market stability and show the responsibility of state-owned enterprises
In the face of unexpected changes in fiber materials, the analysis of synthetic resin Department of Huahua central composite pharmaceutical company believes that the growth of demand for health care materials driven by the epidemic is real, but there is also a lack of speculation on off site funds, leading to price bubbles. After the release of upstream capacity, the market supply will gradually be oversupplied, which will bring adverse effects to the chain of polyolefin industry, both in the short run and in the long run.
At 9:00 p.m. on Sunday, April 12, the central China synthetic resin Department of chemical marketing urgently held a meeting above the director level to determine the sales idea of maintaining market stability and not blindly following the rise, and reported to the chemical marketing department for instructions that night. On the morning of April 13, the chemical marketing department coordinated with peers to reach a consensus to jointly maintain market stability, not participate in malicious speculation prices, jointly maintain market order, and curb market speculation atmosphere from the source.
In order to prevent the quality problems of medical and health products caused by the end-users' irregular use of polypropylene fiber products, the chemical marketing Huazhong synthetic resin Department reported to the chemical industry department in a timely manner, and the joint enterprise issued a statement on the product application scope and quality assurance in a timely manner. Zhongyuan Petrochemical, Luoyang Petrochemical, Changling Refining & Chemical and Jingmen Petrochemical in the area, through public statements, explained the use of fiber materials they produced, called on customers to use the products correctly, not participate in market speculation, and jointly make efforts and contributions to the fight against the epidemic. The above measures quickly quelled the market hype, stabilized the market price of polyolefin products, highlighted the responsibility of Sinopec's large state-owned enterprises, and avoided the possible loss of benefits to the chemical industry sector caused by this round of market volatility.
04
Timely production change and adjustment to adapt to market changes
In the middle and late April, after the capacity of domestic polypropylene fiber material increased three times year-on-year, the supply end resources increased sharply, the short-term market digestion capacity was limited, the price of fiber material changed sharply, and the market turnover was extremely low. At the same time, the state began to regulate the melt blown cloth industry chain, which restrained the market speculation atmosphere. Huazhong synthetic resin department once again conveyed the market information to the enterprise, coordinated peak shifting and production scheduling, suggested that the enterprise should switch to other products in time, reduce the supply of polypropylene fiber materials, delay its price decline, avoid market risks, and make up for the market vacancy by changing production, so as to stabilize the price and maintain the momentum of product creation.
In the ups and downs of April, the precise marketing of Huazhong synthetic resin Department grasped the market opportunity of polypropylene fiber materials in time; guided the enterprises to change production in time, widened the sales channels, pushed prices to create efficiency, tried to recover the epidemic losses for the enterprises, and achieved remarkable results in increasing revenue; timely maintained the market, demonstrated the responsibility of the central enterprises, and established the image of Sinopec.
Written by Zhang Jingxu
Editor / Zhao Xiaolin, Zhang Ying
Reviewed by / PAN Yuanhua
Chemical sales Huazhong branch
Sinopec Chemical Sales
Official release of chemical sales company news
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