The store manager is the soul and leader of a store! The excellent store manager arranges one day activities like this:
1. Preparation for opening in the morning (half an hour before opening)
? confirmation of employees, attendance and leave, and mental status of employees
? inspection of business stores: review of inventory, inventory of new goods, display of goods, cleaning of stores, lighting, price, equipment, change, etc
? analysis of yesterday's turnover: the specific number is to increase (find out the reason) and find the way to increase the turnover
? announce business objectives for the day
2. From opening to noon
? how much is the turnover today to confirm the key work today? What kind of products are you promoting today?
? tracking of business problems (equipment repair, lighting, product arrangement, etc.)
? sales volume / volume comparison of recent product categories in the store
When is the business peak today?
3. Noon shift lunch
4. Afternoon (1:00-3:00)
? train and talk with employees to boost morale
? handle and report the problems found
? a survey of the stores around the world (how does the business compare with ours)
5. Evening (3:00 ~ 6:00)
? confirm the completion of turnover
? check the overall situation of the store
? instructions for the successor or agent
6. Evening (6:00 ~ close)
? promote the product and try to achieve the goal of the day
? inventory and cash
? make daily report
? do a good job of leaving the store (ensure the safety of the store at night)
Daily management of excellent store managers
1. Contents of site management
? contents to be managed by a store manager: image, display, service, morale, ability and performance;
? Store Manager = coach; store manager does not always stand at the cash register, and store manager is not a cashier; store manager does not only do sales, and store manager is not a shopping guide;
? the difference between the store manager and employees: the store manager is the coach, and the store manager is responsible for teaching and guiding the growth of employees;
? customers do not enter the store: there is a problem with the window and the first stall; methods: adjust the window and the first stall;
? customers do not buy when entering the store: there is a problem with the display and goods; the method is to adjust the display and goods;
? the guest tries not to buy: is there a problem with the shopping guide's service, or is it just a matter of time.
? store manager in the store: observe employees, customers and follow up at any time.
2. Team communication
? when employees don't listen to your guidance, opinions or suggestions, it's because both parties have not established trust and their hearts have not been opened to let employees accept your suggestions. Please let employees accept your people first.
? more communication - understand the reasons behind - tolerance - Open Heart - closer heart - convenient management - reduce management difficulty.
? 80% of employee turnover is due to the direct supervisor, which is the responsibility of the store manager.
? careless management, lose an employee; careful management, retain an employee.
? if the store manager is unqualified, it means to show the rest of the company that this is the standard of our employment, so unqualified store managers cannot be tolerated.
? Store Manager: if there is a mistake, it's my fault. If there is performance, it's everyone's credit. The store manager is the "day" of the employees. You represent the company in front of the employees.
3. How to hold morning meeting
? principle of morning meeting: review yesterday, assign tasks of the day, motivate staff morale; give methods, adjust staff status;
? morning meeting contents: goal setting, business review, today's work arrangement, product knowledge learning, sales skills exchange.
? successful morning meeting: a lot of praise and encouragement. The role of the store manager is to help employees how to sell. When employees encounter problems, our task is to help them solve the problems. To solve the problems of employees is to solve the problems of the store.
? morning meeting is a small daily training to improve the performance of employees and solve their problems.
? hold "time follow-up meeting" after the morning meeting, with the purpose of pursuing business and objectives; method: give methods to employees after the meeting.
? division of labor for employees. Assign different tasks (team leader) to make each employee feel important.
Morning meeting is to arrange tasks, give methods and incentives; evening party is a summary of methods.
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