Note: This is the third part of the series with the same name. It is recommended to contact the previous article for better reading experience (click the title to enter the previous page):
The "war" of founding a state (serial 1) · Prequel
The "war" of founding a state (Serial 2) · building enemies
Libon has made a huge roof advertisement in a building materials market in China. Advertising strategy is a powerful tool for the rise of a nation in the Chinese market
With the rapid growth of Nippon's business in the Chinese market, the enterprise scale of Nippon group, which is the parent company of Nippon, has grown rapidly, and is gradually approaching or even surpassing the scale of Japanese capital FangRi Tu (the predecessor of Nippon Paint Holding Co., Ltd.). This makes subtle changes in the balance between the two capital forces behind the founding of a state.
At that time, behind the instant group, Singapore's Wu Denan group held 60% of the shares, while Japan Tu held another 40% - a share that has lasted for half a century - with the "ascendancy" of the new generation of leaders (Wu Xueren, Wu Qingliang's son) after Wu Qingliang, and the emergence and gradual strengthening of globalization strategies in Japan Tu, both sides intended to seek new cooperation Form.
This is a continuous game process, but it has been in a semi open state and is not known by the outside world. In the core Chinese market, it seems that Nippon's business has not been affected by the capital game behind it, and it continues to lead the market and "outdo" many competitors. (for details, refer to the war of founding a state (Serial 2) · building enemies)
However, we can still find out that the "civil war" between wudenan group and Japan Tu has always penetrated the Chinese market in an imperceptible and slow way, and has finally become the decisive force to change the development direction of the state.