In the first quarter of this year, Qilu business department closely followed the signs of market recovery and the change of industrial operation rate, seized the opportunity of local resumption of production, and made full efforts to play the three cards of "development", "service" and "optimization of production scheduling". The sales volume of new products increased by 11.38% year on year in the first quarter, which launched the campaign of "one hundred days of hard work and efficiency".
Highlight quality and strengthen product development. "New products have market and price advantages, especially in the market downturn." Hu Xueqin, head of resin group of Qilu business department, said that for a long time, Qilu business department has spared no effort to develop production-oriented customers, optimize sales channels, serve customers' needs, play the role of MPRC mechanism, constantly promote the iterative upgrading of new products, and strive to occupy the high-end market. New products are more and more popular in the market. Good products sell at good prices. Even in the market downturn period, the average selling price of two new products, metallocene PERT heating pipe special material and cable material of a certain brand, is still higher than that of ordinary low-voltage membrane material by more than 1000 yuan / ton, achieving strong efficiency.
On April 13, Qilu business department organized the first Qilu resin new product docking meeting after the Spring Festival, determined the sales principle during the period of "one hundred days of hard work and effectiveness", and will formulate the customer service plan for the special period.
Serve customers and sell the "first car materials" for re production. During the epidemic, Qilu business department, while urging and assisting customers to return to work and production, carefully investigated customers' demand for raw materials. In the middle of February, due to the urgent production of agricultural film materials, a customer in Liaocheng, Shandong Province, had a large demand for metallocene film materials. However, the stock of imported materials was seriously insufficient, and the resumption of production was blocked. The customer manager timely suggested to use Qilu Petrochemical metallocene membrane material 181zr to replace, and introduced in detail the advantages of the product performance improvement, overcome the transportation difficulties during the epidemic prevention and control period and timely delivered the trial raw materials, which contributed to the trial use of two customers. With the continuous increase of "return to work" and the increase of infrastructure construction in various regions, customer managers pay attention to the "first vehicle materials" for customers' return to work, which promotes the substitution of metallocene products for imports, improves market share and realizes increment.
Capture business opportunities, optimize production scheduling and increase efficiency. Since April, Qilu business department has learned that there is a large market demand for polypropylene high melting fiber materials used to produce non-woven fabrics, with good marginal benefits. It has urgently coordinated Qilu Petrochemical to adjust the product structure and carry out new product research and development. Through the joint efforts of both parties, we have closely seized the favorable business opportunities of market recovery, accelerated production, sales, issuance of quality certificates and delivery. In only 24 hours, we have completed the online sales process, and completed the whole process from new product development to market in 8 days. The "fast" incremental effect has been achieved. (Sun Yanan, Hu Xueqin, Qilu business department)
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Editor: Liu Yidan reviewed by: Fan Weihua
Sinopec Chemical Sales
Official release of chemical sales company news
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