On May 3, the "post epidemic era" created by the investment promotion live room of the second sister of coating industry and Bards Bades in action] in the early stage of the activity of empowering terminal Xiangjiang, the interview working group came to Xiangtan, the hometown of Mao Zedong, for the first stop. They interviewed Yan Lei Ming, design director of Dongyi Risheng, Chen Weiguo, general manager of mingpin decoration, Zhang Jianhua, dealer of Xiangtan bards, and had in-depth exchanges with Dajia qianweidong, general manager of Xiangtan decoration design industry, and Liu Xiaofeng, general manager of Yijing decoration.
As one of the leading figures in Xiangtan paint industry, Zhang Jianhua, a badshi of Xiangtan, has taken the lead in Xiangtan market through 14 years of unremitting efforts.
Zhang Jianhua (hereinafter referred to as president Zhang) is a veteran of coating industry with military background for 14 years. After the market empowerment adjustment of bards company in the past two years, the growth rate last year exceeded 50%. An image store with three floors of bards art paint, two direct stores, 16 local franchise stores, 36 distributors, and an annual purchase amount of about 5 million yuan were added. Zhang always keeps high-speed growth in the industry downturn, mainly due to the growth of its decoration company business. Many people say that decoration companies are "hard to get in, hard to talk, hard to see, hard to do things, and hard to pay", but President Zhang doesn't think so. He says that "as long as things are done well, everything can be solved easily."
Here is the interview:
Reporter
As a veteran of coating industry, what is the terminal market status of Xiangtan in recent years?
In recent years, the overall sales situation of Xiangtan building materials market is generally not very good, and I have been wandering, but under the company's series of "supporting business policies", with excellent product quality and high standard service level support, I finally stuck to it. It is better to be mature than raw. Compared with other industries, the upward development space of coating industry is very large. As long as in an industry to do fine do special, will be able to see the future. If I choose to give up at the beginning, it is not necessarily a good thing to change another industry.
Zhang Zong
Reporter
What do you think is your biggest advantage in the local market?
Xiangtan area is not big, and the whole city has a population of less than 3 million. With the decline and marginalization of the scattered joinery team, the market share of the decoration company is growing. I think this is a very good starting point, so I have made great efforts in the decoration company. Through unremitting efforts in the past two years, we have established cooperative relations with many decoration companies in Xiangtan and successfully entered the middle and high-end decoration circle in Xiangtan.
Zhang Zong
Reporter
When did you start to adjust the business structure and put decoration company's business as the development focus? How to cooperate with decoration company?
In 2017, we officially entered the business service system of decoration company. At that time, the carpentry team was slowly losing, and the decoration company was gradually leading the market, we also found this opportunity, so I increased my efforts in this area. In fact, the development of decoration companies is not as difficult as you think. It is just to run more decoration companies, communicate more and learn from them. In this way, take out our attitude, do our service well, do our products well, then the decoration company will also reach a good cooperation with us. For example, we now have decoration companies that have maintained good cooperation for a long time, including Dongyirisheng, a listed company, mingpin decoration, Yijing decoration, large-scale building decoration companies of local brands, and so on. In addition, nearly 40 decoration companies, large and small, have reached good cooperation with us.
Zhang Zong
Reporter
What are the main advantages of your cooperation with decoration companies?
First, our product quality is excellent; second, honesty and pragmatism; third, service system is the core. In addition, it also includes our auxiliary products, service team, work efficiency and other factors. In particular, the service must be meticulous, increase the investment in the later stage, so that the decoration company can feel our real service.
Zhang Zong
Reporter
At present, you have cooperated with decoration company for so many years. Do you have any headache in the process of cooperation, which is difficult for you to solve?
What we have a headache is the settlement problem of the decoration company, especially the smaller decoration company and the decoration company with bad reputation. It is very difficult for the company that runs away to settle the account, but there is basically no such problem in the cooperation with the large decoration company, which is the monthly settlement. Secondly, there are some communication problems between us and the decoration company, so we will be right every quarter Their oil carpentry, designers, and marketing guides have a systematic training. For example, when we have a new product on the market, we will give them targeted training.
Zhang Zong
Reporter
In recent years, you have done a lot of work together in the same city. Can you give me a brief introduction?
We now have 16 franchised stores in Xiangtan city. In a sense, badshiqi is very strong in Xiangtan city. In some markets, it has achieved the level of leading peers, which is our advantage. Bards can stand on this market today and have the achievements today, which is inseparable from the efforts of our Township agents, especially the local franchisees in the city. These dealership teams are excellent and diligent, which is our advantage in bards, and is worthy of praise in the whole industry.
Zhang Zong
Reporter
With the development of coating industry to this stage and the impact of this year's epidemic, do you think the current situation of this industry is an opportunity or a dilemma for you?
This year's new crown epidemic really has a great impact on the industry, but it has little or no impact on me in some way. Because I have been working hard, and did not take the epidemic seriously. I think no matter whether there is an epidemic or not, the cake in the market will always be there. As long as you are diligent enough and have good ideas, you will not be eliminated by the market.
Xiangtan badshi will continue to provide the highest level of products and services for the decoration companies, designers and professional teachers in Xiangtan area with integrated services, so that badshi's good products and services can reach thousands of households in Xiangtan.
Zhang Zong
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Supervisor: Zhang Xu editor in chief: Zheng juyu
Liu Zhen & Da Lang
Reporter: Liu Zhen
Editor: Guo JIAYE
Photography: Hu Tianhong
Checked by: Huang Xiwen
Photo source: painting business
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